Once again, I am reading how vloggers and other people with chutzpah are creating their own content, posting it on the web, and promoting that content via social media. It is a grass roots approach with little barrier to entry to build your own brand. Get a camera, some confidence, create decent content and voila, a fresh brand can be launched for the marketers to grasp. It’s simple execution but the downside is it’s a time-suck and quality can be sketchy. To create a brand that takes off, dedication and consistency are truly key. I would love to say that content is king but as the digital market matures, it is not quality so much as the persistence in delivering the content and promoting it well. The squeaky wheel gets attention.