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We Are Your compass

At Sider Road

Our team is a powerhouse, drawing from a blend of M.B.A.s, Ph.D.s, seasoned entrepreneurs, published authors, and a combined 100+ years of experience in reliable business consulting & advisory services.

We specialize in organizational leadership

Building trust-based pathways that drive remarkable revenue growth and ensure long-term sustainability.

Experience is our backbone

Shaped by learning from industry giants and weathering storms alongside struggling businesses.

Why us?

Proven success, hard-earned wisdom, genuine empathy, and a touch of humor make us your go-to for "All Things Workplace".

For organizations

Developing strategies that foster success, trust, and innovation to ensure growth and resilience in your organization.

For individuals

Providing personalized guidance in personal branding, managing office dynamics, and improving professional skills.

Your Time Matters. Efficiency Is Key.

Get to Know

Our Team

Our business consulting & advisory services team brings expertise in operations, human capital, finance, multi-generational management, corporate climate, leadership and training, organizational design, compensation and benefits, performance and motivation, licensing, content programming, and execution.

Jocelyn Greenky Underwood

CEO
Jocelyn is a renowned keynote speaker and business strategist with a wealth of experience in tackling complex business challenges. She specializes in revitalizing and launching companies, earning the trust of both family-owned businesses and global CEOs.
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JOHN POWER

Finance Guru
Dr. John Power is a proven senior executive whose career has encompassed many industries and roles. He is currently serves as COO, CEO & CFO in three companies.
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RACHEL GLICKMAN

Marketing Maven
With over 35+ years of experience working in top-tier organizations and entrepreneurial environments, Rachel Glickman is a digital pioneer.
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PAIGE HERMAN-AXEL

Writer Extraordinaire
Writer, Editor

Gilda

Queen
Woof Woof

Aunt Cece

Woof Woof

Finn Lucky

Woof Woof

Jade Herz

Social Media Guru
Social Media Manager

Work With Our Trusted Firm

At Sider Road, we don't just talk growth—we deliver it. We're a team that genuinely cares about your success story. We take the time to understand your unique goals and frustrations, providing solutions that genuinely fit your needs.

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TRUSTED. EXPERIENCED. EFFICIENCY. EXPERTS

Efficiency Experts:
Save Time, Make More Money

LEADING MANAGEMENT CONSULTING FIRMS NYC

Our Locations

Greenwich, Connecticut

London, England

Miami, Florida

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Info@SiderRoad.com

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JOCELYN GREENKY UNDERWOOD

Jocelyn is a renowned keynote speaker and business strategist with a wealth of experience in tackling complex business challenges. She specializes in revitalizing and launching companies, earning the trust of both family-owned businesses and global CEOs. With a career spanning over 40 years, Jocelyn has worked with Fortune 500 companies, mid-sized businesses, and startups, and her expertise extends to her roles as an Adjunct Professor and published author. Her award winning notable book, The Big Sister’s Guide to the World of Work: The Inside Rules Every Working Girl Must Know, has garnered widespread recognition, and her insights have been featured on CNBC, FOX, CNN, and in prominent publications like The New York Times, USA Today, and the Washington Post among many others.

Jocelyn’s diverse background includes serving as the Digital Global Editorial Director at Hachette Filipacchi, where she managed prestigious titles such as ELLE, Car and Drive, Road & Track, Eating Well, Women’s Day and 20+ other titles. She led Broadcasting and Event Marketing for Wenner Media, overseeing the brands Rolling Stone and Men’s Journal, and worked as an event manager for Philip Morris with brands including Virginia Slims, Marlboro and Cartier. Additionally, Jocelyn has been COO of Colin Cowie Lifestyle and CEO of BriteBean Technology, CEO of Ortho Marketing and has served as a consultant to Material Bank, Wall St. Journal, HBO, iNDEMAND among many others. 

She holds an MBA in Organizational Leadership (with distinction) and a B.S. from Syracuse University. Jocelyn was honored with the first grant awarded to an adjunct business school professor and woman in the master’s business program to research psychological safety in the global workplace.

Residing in Greenwich, CT, Jocelyn enjoys the company of her three dogs and husband, and their six blended children cherish their visit for home-cooked meals and family warmth.

JOHN POWER

Dr. John Power is a proven senior executive whose career has encompassed many industries and roles. He is currently involved in three start-up businesses as a founder; a robotics company where he serves as COO, a marketing technology company where he serves as CEO, and a financial technology company where he serves as CFO.

Prior to these endeavors, John was the Chief Financial Officer and Chief Administrative Officer of DS Healthcare Group, Inc, a Nasdaq listed company where he helped the company avoid bankruptcy and be sold saving shareholder value.

 Previously, John was the CEO and Founder of Mark My Media, an education technology company providing pathways to the finance industry for students in universities across the US. Other roles include, COO and CFO of Mantara, a venture-backed technology firm focused on high frequency/low-latency trading platforms. John was Chief Administrative Officer at Mellon Investor Services and President of Mellon Securities through their acquisition by Bank of New York and was part of the integration team.  Prior to Mellon, John was the Director of Finance for E*Trade Financial.  During his tenure, John was involved in sixteen acquisitions by E*Trade including Harrisdirect purchased from BMO Financial Group and BrownCo purchased from JPMorgan Chase & Co.  Prior to E*Trade, John was Controller/Chief of Staff for Bank Julius Baer’s US Private banking unit.  John started his management career in finance at Spear, Leeds & Kellogg.

John serves on the faculty of Mercy University’s College of Business. He is currently the Director of the MBA Program and the Chair of Graduate Business program. John has a B.S. in Finance from Manhattan College, an M.B.A. from Dowling College and has completed his Doctoral degree in business at Wilmington University. His dissertation was Exploratory Analysis of Artificial Intelligence (AI) Impact and Opportunities for Financial Services Compliance. He was a contributing author to 97 things about Ethics that Everyone in Data Science Should Know.

John lives in Bayside, NY with his wife and two sons. He enjoys mentoring his current and former students and volunteers for the Boy Scouts.

RACHEL GLICKMAN

With over 35+ years of experience working in top-tier organizations and entrepreneurial environments, Rachel Glickman is a digital pioneer. She has had extensive success in forms of traditional and non-traditional media, including television, radio, print, outdoor, and online; and is highly skilled at defining strategic vision, while driving creativity and innovation to bring ideas to life.

Rachel currently serves as managing director responsible for global innovation and operations for Time Out Group, a multi-platform media and experiential enterprise based in London. In this role, she oversees revenue operations in EMEA, North America, and APAC, managing teams around the world.

 

Her experience also includes serving as chief digital officer at Playbill, the magazine for Broadway, off-Broadway, and classic arts theatergoers, where she fully reimagined and relaunched the magazine’s website to enable accessibility across all platforms; and expand editorial coverage beyond theater to include travel, fashion, dining, and other content geared to the lifestyle of the upscale, active theater attendee. Prior to Playbill, Rachel was general manager of Woman’s Day Digital, building a robust digital experience for a devoted print audience. Following the sale of the parent company, HFMUS, to Hearst Corporation, she was named a key member of the transition team to integrate the brand into Hearst Digital Media. Before Woman’s Day, Rachel held senior management positions at Lotame Solutions, Fotolog, AOL, and Time Warner.

Rachel holds a bachelor’s degree from the Newhouse School of Communications at Syracuse University.